White hat SEO is a set of practices that help improve a website’s search engine ranking while adhering to search engine guidelines and maintaining the site’s integrity. White hat SEO is ethical and legal, and it promotes positive search engine ratings.
Here are some white hat SEO techniques:
- On-page optimizationOptimizing the content, HTML code, meta tags, title tags, and description of web pages.
- Link buildingAcquiring backlinks from reputable sources that are relevant to the website’s content. This can be done by creating linkable assets, participating in relevant discussions, and guest posting on respected sites.
- Broken link buildingFinding broken links on other websites, creating content to replace the broken link, and suggesting the replacement to the website owner.
- TestimonialsWriting a testimonial for a product or service that can be recommended, which can result in a link back to the website.
The terms “white hat” and “black hat” come from old Western films, where white hats were worn by heroes and black hats by villains. In SEO, white hat refers to ethical practices, while black hat refers to practices that violate search engine guidelines. Black hat SEO practices can include manipulating Google’s algorithm to improve rankings, or spamming competitors with malicious links.